Jon Cooper,
President of Lighting Components and Design, Inc. (LC&D) announced
the "unveiling" of his company's new, completely redesigned
web site. The new site focuses on information… not just selling.
Cooper
said: "You can't and shouldn't expect people to do business with
you just because they like you… or like your products.
Today,
there is a lot more involved - quality, on time delivery, commitment
to be there for the long haul, financial stability, technology, investing
in R&D to support future products, custom engineering to meet changing
needs, etc.
"We
believe that if our customers, suppliers and other stakeholders know
who we are… what we're doing… how we are doing... where
we're going… and how we're going to get there - they'll be as
confident in our company as we are."
It's not
just 'us' our customers want to hear from… its our customers…
our suppliers… etc. That is what our new site is all about - Information
for customer decision-making.
Jon Cooper,
President of Lighting Components and Design, Inc. (LC&D) announced
the "unveiling" of his company's new, completely redesigned
web site. The new site focuses on information… not just selling.
Cooper
said: "You can't and shouldn't expect people to do business with
you just because they like you… or like your products.
"Today,
there is a lot more involved - quality, on time delivery, commitment
to be there for the long haul, financial stability, technology, investing
in R&D to support future products, custom engineering to meet changing
needs, etc.
"We
believe that if our customers, suppliers and other stakeholders know
who we are… what we're doing… how we are doing... where
we're going… and how we're going to get there - they'll be as
confident in our company as we are.
"It's
not just 'us' our customers want to hear from… its our customers…
our suppliers… etc. That is what our new site is all about - Information
for customer decision-making.
"Several
months ago I assigned our CFO, Dave Dickler, to specify the requirements
for our new web site, to benchmark those requirements against the best
in the industry, and in other industries, and to select the team to
design, implement and support that site.
"Dave
had led the team that developed our initial web site, four years ago,
and it was time to bring it into the 21st century. As a technologist
and business executive, not only did he welcome the challenge, he reveled
in it! "
Dave Dickler
went on to say… "Picking DynamixSI as the implementers of
our new web site's design was one of the easier decisions we had to
make. After reviewing proposals from a number of companies, we were
most impressed by the 'energy' and 'creative approach' that this group
of systems architects brought to the table.
"In
the end, we could not have made a better choice. They came up with a
high 'visual-impact' design, that was user friendly, attractive, and
yet professional and understated.
"All
we had to do was to provide the 'words and music' to go with their overall
architecture. To see the results of their handiwork, visit our web site
at www.lightingcomponents.com.
"When
you're there, you'll be impressed at how clearly and well organized
everything is. Its user oriented approach puts the information you want,
where you want it.
"Undoubtedly
the most popular feature will be the 'search' page, where you can find
information on just about any topic under the sun from shipment status
of your order… to parts availability… press releases…
stakeholder letters… recent developments… news stories...
'Key-word' searches, etc."
Dave Dickler
proudly identified the major sections of the site and their contents
as providing "easy to find and use" information about the
business, organized in a 'user-friendly' manner.
About
the Company
•
Who we are
• What we do
• Competitive advantages
• Mission & vision
• Company history
• Executive profiles
• Professional & Community involvement
Products
and Services
•
Leecraft product line
• Littelites product line
• Technical support and custom design services
Sales
•
On-line catalogs
• Distributor locator
• Inventory search
• Order tracking
Press
Room - Our Communications Center
•
Press Releases and Media Communications
• Stakeholder Letters (to customers, suppliers, etc.)
• Success Stories
• Recent Developments
• Business and Finance
• Production and Quality Update
Contacts
including street addresses, telephone numbers, and e-mail addresses
for:
•
Sales & Customer Service
• Distributors
• Travel Directions, including door-to-door maps
and driving instructions.
• Community Relations Hotline
• Emergency Parts Hotline
• Employment Hotline
• Orders & Delivery Hotline
• “Parts Cross” to matching competitive part numbers
• Press Communications
• Stakeholder Relations
• Technical Support
• Website Feedback
Press Room 
